Apple will reportedly brand its AI features as “Apple Intelligence” at WWDC 2024, processing some AI tasks on-device and others in the cloud.
Apple is gearing up to reveal a new AI system on the iPhone, iPad, and Mac next week at WWDC 2024 — and it will be called Apple Intelligence, according to a report from Bloomberg. In addition to providing new “beta” AI features across Apple’s platforms and apps, it will reportedly offer access to a new ChatGPT-like chatbot powered by OpenAI.
Previous reports have pointed out how Apple could focus on using its own M2 chips in data centers with a Secure Enclave to say that data processed remotely is as secure as it would be on-device. To address other potential security concerns, Bloomberg says Apple won’t build profiles based on user data and will also create reports to show their information isn’t getting sold or read.
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